Program Budgets

2017 BUDGET
2018 BUDGET
2019 PROPOSED BUDGET
Sales & Marketing Programs
$5,538,400
$5,772,393
$7,362,384
Salaries & Benefits supported by TRT
$4,043,459
$4,253,633
$4,364,255
Ski City Ticketing & Marketing supported by TRCC
$450,000
$450,000
$450,000
TOTAL PUBLIC SECTOR BUDGET
$10,031,859
$10,476,026
$12,176,639
Percentage change over prior years
-4%
4.4%
16.2%
Additional Cooperative Sales & Marketing Programs
$649,704
$563,000
$595,000
TOTAL SALES & MARKETING BUDGET
$10,681,563
$11,039,026
$12,771,639
Percentage change over prior years
-12%
3%
16%

Private Sector Budget for 2019

he Private Sector is funded solely by revenues from products and services it offers. Comprised of several marketing partnerships and three self-supporting operating departments, these products and services enhance the effectiveness of Visit Salt Lake’s Public Sector marketing efforts, assure the quality of the visitor’s experience, and connect member businesses with the convention and tourism industry.

PRIVATE SECTOR / PARTNERSHIPS

2017 Actual
2018 Estimate
2019 Forecast
REVENUES      
Partner Development
$677,957
$691,516
$712,262
Simply Salt Lake Gift Shop
$175,728
$190,000
$234,500
Administration/Other
$6,509,112
$97,500
$107,250
TOTAL REVENUES
$7,362,797
$979,016
$1,054,012
       
EXPENSES      
Partner Development
$624,032
$625,000
$640,625
Simply Salt Lake Gift Shop
$238,582
$244,000
$285,000
Administration/Other
$1,323,038
$105,000
$10,000
TOTAL EXPENSES
$2,185,652
$974,000
$935,625
       
OPERATING PROFIT      
Partner Development
$53,925
$66,516
$71,637
Simply Salt Lake Gift Shop
($62,854)
($54,000)
($50,500)
Administration/Other
$5,186,074
($7,500)
$97,250
INCREASE (DECREASE) IN NET ASSETS
$5,177,145
$5,016
$118,387
       
SKI SALT LAKE SUPER PASS / VISIT SALT LAKE CONNECT PASS      
Sales
$3,922,162
$2,938,444
$3,232,288
Redemptions & System Fees
$3,914,135
$2,938,444
$3,232,288
INCREASE (DECREASE) IN NET ASSETS
$8,027
$0
$0
       
TOTAL INCREASE (DECREASE) IN NET ASSETS
$5,185,172
$5,016
$118,387