Program Budgets

2016
Budget
2017
Budget
2018
Proposed
Budget

Salaries & Benefits

$3,960,401
$4,043,459
$4,253,633

Sales & Marketing Programs
supported by TRT

$6,027,262

$5,538,400

$5,772,393

Ski City Ticketing & Marketing
supported by TRCC

$450,000

$450,000

$450,000

Total Public Sector Budget

$10,437,663

$10,031,859

$10,476,026

Percentage change
over prior years

17%

-4%

4.4%

       

Additional Cooperative
Sales & Marketing Programs

$2,817,084

$1,574,294

$563,000

Total Sales & Marketing Budget
Visit Salt Lake

$13,254,747

$11,606,153

$11,039,026

Percentage change
over prior years

28%

-12%

-5%

Private Sector Budget for 2018

he Private Sector is funded solely by revenues from products and services it offers. Comprised of several marketing partnerships and three self-supporting operating departments, these products and services enhance the effectiveness of Visit Salt Lake’s Public Sector marketing efforts, assure the quality of the visitor’s experience, and connect member businesses with the convention and tourism industry.

PRIVATE SECTOR / PARTNERSHIPS

Actual
2016

2017
Estimate

2018
Forecast

REVENUES


Partner Development

$559,226

$589,983
$622,433

Simply Salt Lake Gift Shop

$203,809

$206,000
$209,000

Orchid Event Solutions

$3,167,511

$3,190,000
$2,090,000

Administration/Other

$2,185

$3,000
$3,000

Total Revenues

$3,932,731

$3,988,983
$2,924,433

EXPENSES

Partner Development

$530,840

$545,000
$569,525

Simply Salt Lake Gift Shop

$256,252

$245,000

$244,000

Orchid Event Solutions

$3,247,738

$3,155,000
$2,015,000

Administration/Other

$51,159
$332,826
$10,000

Total Expenses

$4,085,989

$4,277,826
$2,838,525


OPERATING PROFIT

Partner Development

$28,386

$44,983

$52,908

Simply Salt Lake Gift Shop

($52,443)

($39,000)
($35,000)

Orchid Event Solutions
(Pre-tax)

($80,227)

$35,000
$75,000

Administration/Other

($48,974)

($329,826)
($7,000)

Increase (Decrease) in Net Assets

($153,258)

($288,843)
$85,908


Ski City Super Pass /
Visit Salt Lake Connect Pass

Sales

$2,695,142

$3,966,770

$4,187,797

Redemptions & System Fees

$2,629,689

$3,966,770

$4,187,797

Increase (Decrease) In Net Assets

$65,453

0

0

Total Increase(Decrease)
Net Assets

($87,805)
($288,843)
$84,908