Program Budgets

2018 BUDGET
2019 BUDGET
2020 PROPOSED BUDGET
Sales & Marketing Programs
$5,772,393
$7,342,384
$7,312,203
Salaries & Benefits supported by TRT
$4,320,842
$4,364,255
$4,722,396
Ski City Ticketing & Marketing supported by TRCC
$450,000
$450,000
$450,000
TOTAL PUBLIC SECTOR BUDGET
$10,543,235
$12,156,639
$12,484,599
Percentage change over prior years
4%
16%
3%
Additional Cooperative Sales & Marketing Programs
$542,665
$595,000
$598,000
TOTAL SALES & MARKETING BUDGET
$11,085,900
$12,751,639
$13,082,599
Percentage change over prior years
3%
15%
3%


Private Sector Budget for 2020

The Private Sector is funded solely by revenues from products and services it offers. Comprised of several marketing partnerships and three self-supporting operating departments, these products and services enhance the effectiveness of Visit Salt Lake’s Public Sector marketing efforts, assure the quality of the visitor’s experience, and connect member businesses with the convention and tourism industry.

PRIVATE SECTOR / PARTNERSHIPS

2018 Actual
2019 Estimate
2020 Forecast
REVENUES      
Partner Development
$634,888
$675,000
$712,262
Simply Salt Lake Gift Shop
$146,047
$45,000
$175,000
Administration/Other
($65,225)
$131,000
$125,000
TOTAL REVENUES
$715,710
$851,000
$1,012,262
       
EXPENSES      
Partner Development
$703,782
$625,000
$640,625
Simply Salt Lake Gift Shop
$173,062
$106,000
$125,000
Administration/Other
$740,348
$665,000
$758,333
TOTAL EXPENSES
$1,617,192
$1,396,000
$1,523,958
       
OPERATING PROFIT      
Partner Development
($68,894)
$50,000
$71,637
Simply Salt Lake Gift Shop
($27,015)
($61,000)
$50,000
Administration/Other
($805,573)
($534,000)
($633,333)
INCREASE (DECREASE) IN NET ASSETS
($901,482)
($545,000)
($511,696)
       
SKI SALT LAKE SUPER PASS / VISIT SALT LAKE CONNECT PASS      
Sales
$2,968,894
$2,938,444
$2,720,891
Redemptions & System Fees
$2,894,426
$2,938,444
$2,720,891
INCREASE (DECREASE) IN NET ASSETS
$74,468
$0
$0
       
TOTAL INCREASE (DECREASE) IN NET ASSETS
($827,014)
($545,000)
($511,696)