Future Convention and Meeting Room Night Production:

The 2019 total room night booking goal is the greater of a 3% increase over the 2018 actual production, or 781,038 room nights.

Positive Earned Media:

Increase “earned media” generated for Salt Lake as a travel and tourism destination from $13.37 million to $14.72 million.

Website Visitor Sessions:

Increase total visitor sessions on both the main and the mobile websites from 2.34 million to more than 2.49 million visitors.

Direct Visitor Spending Convention and Meeting Delegates:

Direct Delegate spending of $400,000,000 generated (as determined from survey data collected by University of Utah’s Kem Gardner Policy Institute) by December 31, 2019.

Hospitality Industry Jobs:

Maintain and support over 6,000 jobs in the conventions and meetings industry in Salt Lake County by December 31, 2019. Meetings Mean Business.