Room Nights:

By December 31, 2018, book the greater of 701,000 room nights or 3% more room nights than we book by year end 2017.

Earned Media:

Increase “earned media” generated for Salt Lake as a travel and tourism destination from $13.37 million to $14.72 million.

Website Visitor Sessions:

Increase total visitor sessions on both the main and the mobile websites from 2.34 million to more than 2.49 million visitors.

Direct Visitor Spending Convention and Meeting Delegates:

Direct Delegate spending of $215,000,000 generated (as determined from survey data collected by University of Utah’s Kem Gardner Policy Institute) by December 31, 2018.

Hospitality Industry Jobs:

Maintain and support over 4,945 jobs in the conventions and meetings industry in Salt Lake County by December 31, 2018. Meetings Mean Business.