Room Nights:
By December 31, 2020, book the greater of 838,946 room nights or 3% more room nights than we book by year end 2019.

Earned Media:
Increase “positive earned media” generated for Salt Lake as a travel and tourism destination to $15.4 million.

Website Visitor Sessions:
Increase total website traffic on both VisitSaltLake.com and SkiCity.com to more than 3 million visitor sessions.

Direct Visitor Spending Convention and Meeting Delegates:
Direct Delegate spending of $340,000,000 generated (as determined from survey data collected by University of Utah’s Kem Gardner Policy Institute) by December 31, 2020. This represents flat growth from 2019.

Direct Visitor Spending Skiers:
Direct Skier spending of $291,000,000 generated (as determined from survey data collected by Ski Utah’s annual skier survey) by December 31, 2020

Hospitality Industry Jobs:
Maintain and support over 4,945 jobs in the conventions and meetings industry in Salt Lake County by December 31, 2020. This represents flat growth from 2019.Meetings Mean Business.