To extend the connectivity of Visit Salt Lake thereby benefitting the meeting planner, the convention attendee, the visitor and Visit Salt Lake members, making it easier to retain current clients and increase the positive perception about Salt Lake as a destination for meetings, conventions and leisure travelers.


Membership Revenue Goal: 

3% increase over 2018.

New Member Goal:

5% increase over 2018.
252 prospecting actions.

Member Engagement Goals:

Increase attendance to member events, trainings, and educational opportunities 4% over 2018.

Increase the number of listing updates via members by 2% over 2018.

Maintain a member retention rate of 91%.

Advertising Revenue Goal: 

4% increase over 2018.

Produce the following events:

  • 5 member connections

  • 12 member training events

  • 2 educational member events

  • 1 membership survey

Visitor Services

Produce and host 4 Visitor Center Awareness events – one per quarter.

Host 4 Visitors Center Concierge events – one per quarter.

Promote Ski City with the Mobile Visitors Center at 10 in-state events.