PARTNER DEVELOPMENT OBJECTIVE:

To extend the connectivity of Visit Salt Lake thereby benefitting the meeting planner, the convention attendee, the visitor and Visit Salt Lake members, making it easier to retain current clients and increase the positive perception about Salt Lake as a destination for meetings, conventions and leisure travelers.

MEASUREMENT OF PARTNER DEVELOPMENT EFFORTS:

Membership Revenue Goal: 

3% increase over 2017.

New Member Goal:

5% increase over 2017
252 Prospecting Actions.

Member Engagement Goals:

Increase attendance to member events, trainings, and educational opportunities 6% over 2017.

Increase the number of listing updates via members by 7% over 2017.

Maintain a member retention rate of 91%.

Advertising Revenue Goal: 

7% increase over 2017.

Produce the following events:

  • 4 member connections
  • 12 member training events
  • 2 educational member events
  • 1 membership survey

NowPlayingUtah.com OBJECTIVE: 

To become the most comprehensive database of art and cultural events along the Wasatch Front and to aggregate and syndicate that information to organizations and groups throughout Utah.

MEASUREMENT OF NOW PLAYING UTAH EFFORTS:

Fundraising Revenue Goal: 

$60,500 (10% increase).

Advertising Sales Revenue Goal:

Increase by 3% over 2017.

Website Visitor Sessions: 

Increase by 4% over 2017.

Registered email contacts: 
Increase by 5% over 2017.