To extend the connectivity of Visit Salt Lake thereby benefitting the meeting planner, the convention attendee, the visitor and Visit Salt Lake members, making it easier to retain current clients and increase the positive perception about Salt Lake as a destination for meetings, conventions and leisure travelers.


Membership Revenue Goal: 

  • 3% increase over 2019.

New Member Goal:

  • 5% increase over 2019.

  • 288 prospecting actions (increase of 36 over 2019).

Member Engagement Goals:

  • Increase attendance to member events, trainings, and educational opportunities 4% over 2019.

  • Increase the number of listing updates via members by 2% over 2019.

  • Maintain a member retention rate of 91%.

Advertising Revenue Goal: 

  • 4% increase over 2019.

Produce the following events:

  • 6 member connections

  • 12 member training events

  • 2 educational member events

  • 1 membership survey