OBJECTIVE: 

Provide information, assistance, and product development services to Salt Lake’s existing tour and travel clients to enhance their stays and encourage repeat bookings, while aggressively pursuing new opportunities that grow the tourism industry.

MEASUREMENT OF TOURISM SALES EFFORTS:

Leisure Room Night Impact: 

Visit Salt Lake will continue to develop its hotel research project to determine Convention Group, Corporate and Leisure market segments for Salt Lake County hotel partners.  Visit Salt Lake will work to achieve at least a 50% response rate from our hotel partners.  Visit Salt Lake Tourism Manager will also collect room night data from its top 20 “A” list tour operator partners to establish a baseline of leisure room nights generated per calendar year.

Familiarization Trips/Site Inspections: 

Host 24 Media and Trade familiarization tour on UOT state-wide trips as well as Visit Salt Lake/Ski City only tours.  Visit Salt Lake will target the top 20 “A” list companies for product development and promotion..

Tour Operator Sales Calls: 

Tourism Sales Manager will work and record 100 interactions with tour operator partners to develop Salt Lake product mix, itinerary and overall destination knowledge of the Salt Lake Area including available services and lodging options. Focus will be on our top 20 “A” list of Tour Operator partners.

Trade Shows: 

Attend 9 targeted trade shows and partner with the UOT to participate in additional trade shows to uncover new business, and strengthen existing client relationships.

Referrals/Leads: 

Record 250 Referral/Leads of Tour Operator partners and/or Media outlets to Visit Salt Lake attractions, lodging, restaurant, rentals, resorts and transportation companies. Includes follow up from sales missions and trade shows.

Tourism Partner Development: 
Record 140 calls, e-mails or visits with VCL members interested in the leisure tourism marketing efforts from Visit Salt Lake. These include lodging, attractions, restaurants and services partners.